The Bald Theory
CLIENT
The Bald Theory
TYPE OF CLIENT
Male Grooming
CATEGORY
Product Design, Web, Social Media, PR
BRIEF
ZALY GmbH had a project for creating the first male grooming line for bald scalps. They reached out to us to help them with product design, branding, social media and PR in order the position the brand as a market leader in men's care worldwide.
WHAT WE DID
We created a product design that looks bold and masculine unlike most male products on the market. Furthermore, we developed The Bald Theory's entire web and social presence, as well as compelling videos and marketing materials.
RESULT
The Bald Theory is a huge success in the cosmetics industry and stands out with its unique purpose and design. The brand got listed in large international retailers and won CosmoTrends awards in the haircare category - one of the most prestigious awards in the industry.
WHAT’S NEXT STARTS HERE.
Get in touch at hello@singularitecreative.com